Turning a Complex Product Catalogue into a High-Converting E-commerce Experience
Six months of store optimization to help Ecopack customers find packaging faster and checkout with confidence.
Overview
Ecopack supplies food packaging to small businesses across Canada. We improved the full path from homepage to checkout.
The store had the right products—but discovery, product detail, and checkout were holding sales back.
245% increase in online sales
Challenge
Traffic was low, conversion sat around 1.5%, and repeat orders were weak. Visitors bounced from the homepage, struggled with a complex catalogue, and abandoned checkout over unclear delivery and purchase rules.
Ecopack needed busy business owners to find the right packaging fast—and feel confident buying again.
- Homepage drop-off before the right category
- Limited filters and inconsistent product info
- Checkout friction and unclear delivery details
- 1.5% conversion and weak loyalty
Strategy
We focused on three levers: discoverability, purchase confidence, and retention—supported by navigation, product pages, landing pages, email, and analytics.
- 1
Discoverability: fewer steps to the right product
- 2
Confidence: specs, FAQs, and clearer product pages
- 3
Retention: smoother reorder paths and email follow-up
- 4
Track friction with GA4, Hotjar, Shopify, and customer feedback
Execution
We rebuilt navigation and filters, expanded product pages, launched 10+ supporting pages, and added email flows for carts and repeat orders.
- Reorganized navigation and product filters
- Richer product pages with specs, FAQs, and recommendations
- 10+ category, landing, utility, and brand pages
- Cart recovery and retention email flows
- Analytics across GA4, Hotjar, and Shopify
Result
In six months, conversion, sales, speed, and retention all moved up—because navigation, product pages, and checkout finally worked together.
Conversion rate
1.5% to 4.5%
Online sales
Up 245%
Customer retention
~65%
Page load performance
Up to 124%
New pages launched
10+
- Browse-to-buy got faster for business owners
- The site worked as a sales tool—not just a catalogue
Next step
Want a result like this for your business?
Tell us what you are trying to improve — visibility, leads, conversion, or brand clarity — and we will recommend the most practical next step.