Helping Customers Find the Right Adhesive for Every Application
Application landing pages that match customers to the right adhesive by project—not product name.
Overview
Adhesive Canada sells industrial and specialty adhesives. Most visitors had a project in mind—not a product name.
We built application pages for marine repair, woodturning, fossil prep, golf clubs, and more.
+48% organic sessions in six months
Challenge
Collection pages listed many products but gave little guidance on what suited each material, environment, or job.
Customers compared specs alone or called for help—hurting conversion and SEO for application-based searches.
- Hard to pick the right adhesive
- Thin content for application searches
- Lower conversion and more support calls
Strategy
We shifted from product-led to application-led pages—starting with the customer's project, then recommending the right adhesive.
- 1
Lead with the application, not the catalogue
- 2
Match bonding needs to product recommendations
- 3
Target high-intent application keywords
- 4
Pair education with clear buy and contact paths
Execution
We launched dedicated pages with challenges, specs, product picks, FAQs, and CTAs—optimized for search and tracked with rankings, traffic, and calls.
- Application landing page templates
- Product recommendation sections
- SEO metadata and internal links
- Purchase, inquiry, and support CTAs
Result
In six months, search visibility and engagement improved—customers could start with their project and buy with more confidence.
Organic sessions
Up 48%
Application keywords ranking
Up 65%
Top 10 keyword rankings
Up 32%
Landing-page conversion
1.6% to 2.7%
Inquiry and support calls
Up 27%
- Content matched how customers describe their projects
- Less pre-sale support needed to choose a product
Next step
Want a result like this for your business?
Tell us what you are trying to improve — visibility, leads, conversion, or brand clarity — and we will recommend the most practical next step.