Building Sustainable Local Visibility for Westcoast Locksmith
SEO, local search, AEO, and GEO to help Westcoast Locksmith win calls across Metro Vancouver without relying only on paid ads.
Overview
Westcoast Locksmith is a mobile locksmith serving Metro Vancouver and the Lower Mainland—emergency lockouts, rekeying, car keys, and residential and commercial work.
Because customers often need help immediately, the project focused on showing up at the moment of search and building calls, appointments, and local leads through SEO, local search, AEO, and GEO—not just paid ads.
The goal was a marketing system that kept generating demand when paid advertising was reduced.
+138% organic website traffic in six months
Challenge
Most inquiries came from paid ads. When campaigns paused, calls and leads dropped almost immediately.
Organic visibility was weak, the WordPress site had technical issues, and the Google Business Profile had one review and incomplete service information—hurting trust during emergency searches.
- Leads dropped when paid campaigns paused
- Weak organic rankings and Google Maps visibility
- WordPress site errors and poor page structure
- Google Business Profile had one review and gaps
Strategy
We used a four-part framework targeting high-intent searches like "locksmith near me," emergency services, car-key replacement, rekeying, and commercial work.
- 1
Technical SEO: fix the site and improve crawlability
- 2
Local SEO: grow visibility across Metro Vancouver
- 3
Reputation: complete GBP details and build reviews
- 4
AEO and GEO: structure answers for Google and AI search
Execution
We repaired the WordPress site, built service and location pages, optimized on-page SEO, expanded the Google Business Profile, and added AEO-ready FAQ and structured data. Performance was tracked in GA4, Search Console, Semrush, GBP insights, and call tracking.
- Technical fixes for links, speed, indexing, and mobile usability
- Service and location pages for emergency, residential, and commercial needs
- On-page SEO with metadata, internal links, FAQs, and CTAs
- Google Business Profile updates, posts, and review generation
- AEO and GEO content with structured data and location signals
Result
In six months, organic traffic, calls, and booked appointments grew—and the site kept generating demand even when paid campaigns were reduced.
Organic website traffic
Up 138%
Calls from organic and local search
Up 72%
Qualified website leads
Up 61%
Keywords in Google's top 10
Up 85%
GBP calls and actions
Up 94%
AI search and answer-engine referrals
Up ~28%
- The site generated calls when paid campaigns were reduced
- Organic search became a dependable local lead channel
Next step
Want a result like this for your business?
Tell us what you are trying to improve — visibility, leads, conversion, or brand clarity — and we will recommend the most practical next step.